Every iGaming vertical we believe in — what they pay, who converts, and where the volume actually sits. Pick what fits your traffic. Or run a hybrid mix; most top affiliates do.
The biggest, deepest vertical we run. 38-language localization, tier-1 licensing, and the highest-converting landers in our library.
Twelve flagship casino brands on the network, with three of them licensed in MGA, UKGC, and Curaçao for full Tier-1 GEO coverage. Slots are the heaviest converter — slot-focused landers built around the top 50 NetEnt and Pragmatic titles consistently outperform generic casino lobbies by 60-90% on FTD rate.
Live dealer carries higher CPAs but a smaller TAM. Live-skewed traffic (Twitch, late-night affiliate sites, high-roller forums) converts well here. Expect $400-540 CPAs and 45-55% RevShare deals across the vertical.
Spike-driven vertical. The good months come when fixture calendars do. Build it right and one Champions League final pays for the quarter.
Six sportsbook brands, with localized odds for European football, North American major leagues, cricket, MMA, and esports. Live in-play is where the LTV is — players who bet in-play deposit 3.2× more in their first 90 days than pre-match-only converts.
Best traffic sources: tipster Telegram channels, fixture-prediction SEO sites, and Twitch streaming during major tournaments. We have programmatic creative kits that update with the next fixture automatically.
The fastest-growing vertical we have. Anonymous deposits, on-chain provability, and a player base that converts at 4× rates of fiat casinos.
Crypto-casino traffic is qualified before it arrives. The players have already self-selected: they have a wallet, they've used a DEX, they know what gas fees are. They don't bounce on KYC. They deposit, they play, they redeposit.
We run five crypto-casino brands. Some are fully on-chain (provably fair). Some accept fiat alongside. The highest payouts on the network sit here: $580-600 CPA, 55% RevShare standard.
Lower CPAs, longer commitment. The vertical for affiliates who want to be paid for the next five years, not the next five days.
Poker traffic is harder to acquire — players need to believe they're better than the field. SEO and content-led marketing dominate this vertical. Strategy sites, YouTube coaches, and community forums.
What you get in exchange: rake share that pays out for years. The average poker player on our network stays active for 37 months. At 38-42% rake share, that compounds into the highest per-player commission on the network.
Underrated. Female-skewed, social, retention-heavy. The vertical that performs even when paid media gets squeezed.
Bingo doesn't churn the way casino does. The product is social — chat rooms, friend lists, recurring events. Players come for the games and stay for the community. D90 retention sits at 41%, which is unheard of in iGaming.
Three brands on the network, with cross-vertical funneling: bingo lobby → soft slots → casino. UKGC-licensed for UK traffic, MGA for EU. CPA is lower ($220) but RevShare on a sticky player compounds beautifully.
Tell us where your traffic comes from and we'll tell you which verticals to run. Honest answer, even if it means a smaller CPA.
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